Zara and her Sisters: The Story of the World's Largest...

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Business & Economics - Sales & Marketing
Zara and her Sisters: The Story of the...

Zara and her Sisters: The Story of the World's Largest Clothing Retailer

Name: Zara and her Sisters: The Story of the World's Largest Clothing Retailer
ISBN: 9780230229914

Enrique Badia

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Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion.

Kategorie:

Business & Economics - Sales & Marketing

Rok:

2009

Wydawnictwo:

Palgrave Macmillan

Język:

english

Strony:

288

ISBN 10:

0230229913